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Inside Sales & Marketing Assistant Manager

Company: BrightStar Care of Central DuPage-Wheaton
Location: Wheaton
Posted on: May 15, 2022

Job Description:

Job DescriptionIn Office Position (not Remote)Position SummaryAre you an independent energetic go-getter working in the fields of inside sales and digital marketing in the exciting and challenging healthcare industry? Are you more than just about the sales part of clients that need our professional home care? Are you about reaching out and connecting with our community to make a difference with the highest level of health care and accreditation? Are you the one that families and patients want to speak with? We are hiring the best and brightest here at BrightStar Care of DuPage because we believe our clients and community deserve only the best.You will be part of a challenging and continuously growing BrightStar Care office that is consistently ranked weekly in the Top 10 offices out of 330 BrightStar Care locations nationwide. You will be responsible for managing the inside sales activities related to entering the written patient intakes into a system, effective follow-up with the families and the patient and establishing the initial meeting with patients with one of our professional clinical staff and makes up 40% of the role. In addition, the remaining 60% of the role will be dedicated to our digital marketing, CRM data entries, event coordination and direct mail campaigns for our recruiting, referral sources and community outreach strategies. This encompasses both B2B and B2C experience required. You will report to the Director of Business Development and Marketing and will need to be able to partner and maintain solid working relationships with other Director level personnel, clinical staff and the operations team.What We Offer:At BrightStar Care we value each of our employees and care about their wellbeing. We strive to provide best-in-class benefits packages, including:

  • Exclusive Employee Discount and Gift Programs
  • 401(k)
  • Mileage Reimbursement for clinical / administrative positions
  • Employee Assistance Program
  • Generous Paid Time-Off Plans
  • Free Training
  • Part of a team with RN Oversight
  • Enterprise Champion for Quality 8 YEARS RUNNING!
  • Weekly pay w/ direct deposit
  • National company with over 300+ locations
  • We promote from within
  • Over 95% of BrightStar locations are Joint Commission accredited or in process! Responsibilities:Inside Sales and Lead Qualification: 40% of Role
    • Enter into our ABS (our company system) all written intake/inquiries from potential clients with effective email, snail-mail and telephone follow-up with overall goal of securing a professional clinical appointment with patient and their family.
    • Required at times to assist office taking the original incoming calls (intakes) directly from potential clients and write out the intake for entry.
    • Ensure phone, email and snail-mail follow-up with the referral source that recommended BrightStar Care in coordination with the Director of Business Development regarding:
        • Status of intake to referral source and next steps to achieve a positive outcome for client.
        • Thank you/recognition to referral source
        • Manage the outstanding list of "active intakes" from our ABS system to bring closure to list of potential patients by actively reaching out to the patient regarding next steps towards a professional nurse meeting.Digital Marketing: 33% of Role
          • Expert at achieving Google positive reviews from current and past clients
          • Focus on Customer Relationship Management (CRM) system:
            • Populate and edit new and existing detailed ‘Referral Source' records to build-out the database for marketing and social media campaign purposes
            • Must be willing to assess the accuracy of the data being entered from 3rd party lists, written and electronic referral data and from the Internet
            • Populate the CRM system in preparation for the next stage of utilization, i.e. social media, e-mail ‘drip' campaigns, etc.
            • Become the subject-matter expert on the vast CRM social media capabilities and the execution of launching key social media campaigns throughout the year
            • Establish best practices on reaching DuPage county private duty, medical staffing and pediatric market through various CRM tools; database, social media, etc.Direct Mail and Event Coordination: 27% of Role
              • Execute marketing plan on scheduled direct mail campaigns that range in purpose from recruiting, touchpoints with current and past clients, community outreach and referral source contacts.
              • Coordinate and contract with third party service providers of professional lists and contacts to target market our direct mail campaigns
              • Assist Director of Business Development in coordinating/planning of events related to continuing education, annual Open House and conferences/forums that occur during the week/week nights as well as those on weekends.
                • Some opportunities for you to attend local elderly/senior or pediatric health fairs and special local events during week to promote BrightStar Care as needed.Requirements
                  • Two years minimum experience with a background in marketing, public relations or a related field.
                  • Must be a highly motivated, at self-starter and capable of working autonomously with strong organization and problem-solving skills
                  • Inside sales experience that goes beyond the follow up phone call with the potential client through a variety of venues: Email and Direct Mail as tools for effectively reaching them and achieve the appointment.
                  • Demonstrated samples of your digital marketing and direct mail initiatives
                  • Sales experience on progressing the ‘call' from intake to an appointment and effective follow – up.
                  • Excellent writing skills for social media content development
                  • Excellent attention to detail including grammar, punctuation, presentation, etc.

Keywords: BrightStar Care of Central DuPage-Wheaton, Wheaton , Inside Sales & Marketing Assistant Manager, Sales , Wheaton, Illinois

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